UNDERWEAR GUY BRAND FEATURE: MODUS VIVENDI


INTRODUCTION

Modus Vivendi is a Greek-based men's underwear label designed by Christos Bibitsos. Although the business has been around for quite a few years it's maintained a fairly low profile in the US taking only small steps on the edges to promote the unique designs and brand image to the broader international audience. Marketing of Modus Vivendi underwear has typically taken on the form of different "themes" where iconic personas of the male psyche are represented through the different lines of underwear. Previously each line of underwear was represented by a Greek God (fitting for the country of origin) while the current campaign features icons of rustic rural living such as the "Farmer" or "Fisher". I like that the marketing of the underwear is tied to the culture of Greece and works to build the msytique and allure of the country's rich place in history. Something I really appreciate is that all the current and previous marketing campaign images can be reviewed on the robust Modus Vivendi website. The marketing imagery is top-notch and represents some of the best work in the industry.




STYLES

The sheer variety and depth of the Modus Vivendi line is impressive with nearly every cut (no thongs for some reason), fabric choice, color and style you can think of is offered through Modus Vivendi. Jockstraps, briefs, trunks, boxerbriefs, shirts, accessories, pants, tights, hoods *and* more are all available in signature Modus Vivendi designs. Whatever your style personality from conservative white briefs to shimmering metallic g-strings, you'll find at least one if not many underwear items to buy from Modus Vivendi.

Featured below are just a tiny fraction of the items that you can purchase but I highly recommend you visit the website to review the entire catalog. The product photography and models are very high quality and definitely make the online window shopping experience worthwhile.

Premium Gold Brief Latex Boxer
Fur Jockstrap Natural Jockstrap
Eighties Bodywear Fur Cap "Snood"



HIGHLIGHTS AND LOWLIGHTS

TOP FAVORITE ASPECTS


I own several pairs of Modus Vivendi underwear and I've always been impressed by the quality and style of the designs that they offer. My favorites have been some of the more exotic fabrics employing denim, faux fur, pleather and zipper accents. The overall quality of the underwear feels premium and helps justify the more expensive prices that they are offered at. Something I really like about Modus Vivendi is that they often create coordinating shirts or accessories which can make for some fun outfits if you are so inclined.

LEAST FAVORITE ASPECTS


Due to the vast variety of cuts and fabric employed across the line fit can sometimes be a bit unpredictable. In general it's recommended you order 1 size up from your normal US size e.g. if you wear a medium in Calvin Klein underwear then a large in Modus Vivendi is warranted. The pouch sizes range from average to roomy so you might just have to experiment to see if it's right for you.
HIGHS AND LOWS

WHERE TO BUY

Interested in owning an item from this designer? Check out these options for purchasing.

Men's Underwear Guy does not specifically endorse any of these websites or businesses and is not responsible for transactions or any other activities that take place on these sites. These links are provided as a courtesy and do not consist of a recommendation to purchase from or interact with any of the referenced businesses.

WEBSITE

LINK

E-ModusVivendi.com Link
Erogenos.com Link
NuWear.com Link
Planet-Undies.com Link
BUY AND WEAR IT

BRAND POLL

Now that you've seen a little more about this designer, share how likely you think you'd buy and wear something from them. Your poll answers are anonymous.

WOULD YOU MAKE A PURCHASE?

Yes! I can't wait to try these on!
Probably. I'll buy one the next time I'm shopping for underwear.
Not sure, I'd need to think about it.
Probably not. I don't think this is for me.
No way! I would never wear these.

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SHARE YOUR THOUGHTS

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