UNDERWEAR GUY STORE FEATURE: UNDERU4MEN


INTRODUCTION

Physical retail stores dedicated to the sale of men's underwear have always been far too rare. There's a market out there for men's underwear in retail but not many businesses have figured out a way to make it a sustainable and successful endeavor. One of the bright success stories that has found success in bringing men's underwear to the metaphorical Main Street is the Underu4Men business that currently has two stores on the west coast (one in Portland, OR and another in Seattle, WA). Unlike most other underwear-oriented stores, Underu4men is truly dedicated to selling men's underwear as the core of their business. At this store you won't have to weave your way through an aisle of sex toys or odd costume-wear to find the kind of underwear you can wear every day and the customer's appreciate that with a much more diverse range of shoppers who stop by every day e.g. the whole family can drop in for a perfectly fun shopping trip.
ABOUT THE STORE

SELECTION

Both store locations feature many well-known and lesser known brands from all over the world including Andrew Christian, C-In2, James Tudor, Calvin Klein, JM, Jack Adams, Gregg Homme and 2Xist just to name a few. The cuts that you can buy are comprehensive from jockstraps and thongs for the more daring to briefs, boxerbrief and trunks for the more traditional guy. The deep level of inventory and ever-changing product mix always guarantees you'll walk out with more than just a single pair of new underwear. The sizes available in stock run the full gamut from small to xtra large with a good attention to keeping at least one item of each size per style available for purchase. Inventory is turned over rapidly and there are always new designs and labels being added to the store on a regular basis.

Logically, UnderU4Men also features a wide selection of men's swimwear which is comprehensive with a variety of cuts and manufacturers from the staples provided by Speedo to the more specialty designs from Pistol Pete. Other items available at the stores include socks, sunglasses, sleepwear and accessories such as bags and wallets.
LABELS AND STYLES


PRODUCT DISPLAY

Most underwear is featured on hangers or kept in the original boxes providing you one of the few ways to see and touch a pair of underwear before you buy it. Other product displays include underwear laid flat on shelves or tables as well as drawers for smaller items like thongs and jockstraps. There are also full-body and torso mannequins scattered throughout the store to highlight specific items on a physical form. Keep in mind that although there are changing rooms to try on swimwear you shouldn't expect to be able to try on underwear (speaking for the vast majority of folks I'm sure we can all say it would be very unappealing to buy underwear someone else had previously worn).
VIEWING PRODUCTS

SALES STAFF

If you have questions about fit, usage or anything else about a pair the always friendly and knowledgeable sales staff are there to help while also being unobtrusive if you just want to browse. You won't encounter any hard sells for the products in the store and you can feel great purchasing just one pair or 20 pairs of underwear all the same.
GETTING HELP

PRICES

Prices at UnderU4Men are competitive with most online stores, particularly when you consider you won't be paying for shipping when you walk out the door with your new underwear in-hand. There are frequent sales on specific lines which you can best get clued in on by paying attention to the active UnderU4Men Facebook page and Twitter account.
WHAT YOU'LL PAY

PAYMENT / CHECKOUT

You can pay with cash and pretty much most major bank credit and debit cards at the customer service checkouts. If you aren't in the local area it's possible to call in and see if they will ship an item for you but this isn't the focus of the business (the point is to visit the stores in person). Returns on underwear are of course not allowed (just like any retailer) outside of unusual situations regarding manufacturer's flaws.

If you aren't sure what to buy for a special someone you can purchase Underu4Men Gift Cards.

There is a membership option that allows you to enroll as a frequent shopper which can help enable you for special discounts on a periodic basis.

Your items will be packaged in tissue paper and regular unbranded (read discreet) small shopping bags which can be nice if you still intend to walk around the city and not feel self-conscious about a shopping bag that screams “Men's underwear inside!”.
ON YOUR WAY OUT

EXTRAS

Plenty of weekly events either at the stores themselves or sponsored at other venues by the company help bring a sense of fun and community engagement year-round. Live models and fashion shows are commonplace at both locations and a great way to see how the underwear works on a real person and not just in official manufacturer's product photography.
SPECIAL EVENTS AND FEATURES

HOURS AND LOCATION

For the latest information on store hours you can review the official UnderU4Men website here.

Typical hours are:
Mon-Thu, Sat 11 am - 7 pm
Fri 11 am - 9 pm
Sun 11 am - 6 pm

Portland, OR Location:
800 SW Washington St
Portland, OR 97205

Seattle, WA Location:
Loveless Building
709 Broadway E
Seattle, WA 98102
WHEN AND WHERE TO SHOP

USEFUL LINKS

For more information on this store check out these related links.

Men's Underwear Guy does not specifically endorse any of these websites or businesses and is not responsible for transactions or any other activities that take place on these sites. These links are provided as a courtesy and do not consist of a recommendation to purchase from or interact with any of the referenced businesses.

WEBSITE

LINK

Underu4men.com Link
UnderU4Men Facebook Page Link
Underu4Men Google Plus Page (Portland, OR) Link
Underu4Men Google Plus Page (Seattle, WA) Link
Underu4Men Twitter Link
Yelp Reviews Page (Portland, OR) Link
Yelp Reviews Page (Seattle, WA) Link
LEARN MORE

UNDERWEAR POLL

Now that you've seen the review, share how likely you think you'd buy and wear this underwear item. Your poll answers are anonymous.

WOULD YOU MAKE A PURCHASE?

Yes! I can't wait to go there!
Probably. I'll stop by the next time I'm in the area.
Not sure, I'd need to think about it.
Probably not. I don't think this is for me.
No way! I would never go to this store.

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